Gear & Equipment
~28K
average views
Equipment decisions, cycling kit, technology, and the claims behind the product.
Media kit & partnerships
Reach cyclists who care how training actually works.
SEMIPRO reaches a mature audience of serious cyclists. They care about performance, health, equipment, and whether a claim holds up when it meets the real world.
Discuss a partnership →~40K
YouTube subscribers
76.2%
of the audience is 35+
95.2%
male audience
31.3%
United States audience
Audience snapshot supplied August 2026
The subjects riders come to SEMIPRO for.
The audience responds when useful performance questions meet honest analysis. Four commercial pillars consistently create that overlap.
Performance & Science
~20K
average views
Training science and physiology translated into decisions riders can use.
Bike Fit & Aerodynamics
~22K
average views
Position, comfort, efficiency, and where performance gains really come from.
Health & Longevity
525K
breakout video views
Cycling health and longevity has produced SEMIPRO’s strongest recent result.
Based on YouTube views during the trailing 365 days. Category averages are updated quarterly. Health & Longevity is shown using breakout performance because one video materially lifts the category average.
Proven work
Useful ideas earn attention.
Views shown for the trailing 365-day reporting period, not lifetime channel views.
Experienced riders with real buying decisions to make.
This is not a general cycling lifestyle audience. SEMIPRO reaches riders who care about training, data, durability, fuelling, equipment, and getting more from the time they have.
76.2%
aged 35 and over
95.2%
male audience
Age distribution
35–4421.8%
45–5420.7%
55–6419.3%
65+14.4%
Top markets
United States31.3%
United Kingdom7.7%
Germany7.2%
Canada5.8%
Australia4.8%
Three different jobs. Three clear ways to work together.
01
Product Validation
Independent, private product evaluation. Public content is never guaranteed and is considered separately after the product has earned it.
Explore Product Validation →02
Content Partnerships
Individual YouTube, podcast, newsletter, or campaign activations built around a useful idea for the audience.
Discuss a content partnership →03
Strategic Partnerships
Longer-term relationships across the SEMIPRO ecosystem for brands with a strong performance fit.
Discuss a strategic partnership →The right partner makes the work more useful.
- Cycling technology, training tools, bike fit, nutrition, testing, events, and rider services.
- Brands that can explain a real performance benefit without hype.
- Partners comfortable with education-first positioning and independent judgement.
- Companies that value trust and buying intent more than cheap reach.
One point of view across three channels.
YouTube
The primary reach channel. Evidence-led videos about performance, health, equipment, and the decisions serious cyclists make.
Visit the channel →Cycling Science Digest
A weekly email for riders who want research, coaching translation, and one practical takeaway without the content noise.
Read a sample →Podcast network
Daily and event-led cycling intelligence across The Cycling Brief, The Debrief, Race Recon, and Grand Tour coverage.
Explore the network →We care about what happens after the view.
SEMIPRO partnerships are built around measurable action, not vanity metrics. Where attribution is available, we track the path from attention to partner outcome.
Tracked links
Clicks & conversions
Partner revenue
Reporting depends on the attribution available for each partnership. We only publish cumulative commercial results once they can be defended.
Partnerships
Build a partnership cyclists will trust.
Tell us what you are trying to prove, who the product is for, and what a useful result would look like.
Discuss a partnership →